«THE EVOLUTION OF DIGITAL MARKETING STRATEGIES AND THEIR INFLUENCE ON CONSUMER ENGAGEMENT AND BRAND LOYALTY». International scientific-electronic journal “Pioneering studies and theories” 2, no. 2 (апрель 6, 2026): 15–28. просмотрено август 12, 2026. https://pstjournal.picllc.uz/index.php/pst/article/view/113.