«EXPLORING HOW UZBEK STUDENTS ENGAGE WITH AND PERCEIVE ONLINE MARKETING STRATEGIES ON THE UZUM APPLICATION: A QUALITATIVE INQUIRY». International scientific-electronic journal “Pioneering studies and theories”, т. 2, вып. 2, апрель 2026 г., сс. 51-61, https://pstjournal.picllc.uz/index.php/pst/article/view/115.